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I began my advertising career in 1989 as an account planner at BMP DDB where I worked mainly on beer and tea. I'm still proud to say - and often do - that during that time I wrote the original 'No Nonsense' brief for John Smith's and helped to launch the 'Pyramid Bag' for PG Tips.


Five years later I switched to the creative department and have been writing ads ever since. After 14 years at BMP I had a brief stint at Publicis Mojo in Australia followed by a couple of years at McCann London, then almost six years at The Red Brick Road. Following that

I spent a year or so freelancing for Ogilvy and Publicis, before being invited to join TBWA London where I stayed for three years. In 2017

I became a Creative Group Head for McCann Manchester before returning to freelance copywriting in the summer of 2019.


I have won numerous awards over the years and have sat on many advertising awards juries, including the D&AD Black Pencils.


As you can see from my photographs, I enjoy travel, dogs, soul music and hiking.


"Good writers are hard to come by these days. Well, you've just found one. Dean's great. I work with him all the time."

Paul Belford, Founder, Paul Belford Ltd

"I worked with Dean for several years at DDB and McCann. We produced many award winning campaigns together for the likes of

The Guardian, Budweiser, Volkswagen and American Airlines.


Dean is a real strategic thinker, able to mastermind the most complex of projects. His deep cultural knowledge, coupled with his mastery of language makes for a journey of extraordinary brand creation, idea generation and crafted solution. In this age of diverse multi-platform communication, 'creative specialists' like Dean are vital in order to initiate and maintain deeply rooted and long-lasting ideas and campaigns.


With Dean everything is possible."

Mark Reddy, Head of Art, BBH  London

"If you are reading this I guess it is because you are thinking of hiring Dean Webb. Can I heartily recommend that you do. He is quite simply one of the best writers I've ever worked with. I slip him in neatly just below David Abbott, alongside Tim Riley and Sean Doyle. He's that good.


But here is the most important thing about Dean. He is quite simply the nicest, kindest man you could ever wish to meet. I'd be delighted to sing his praises further if you email me."

Peter Souter, Chairman and Chief Creative Officer, TBWA

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