Nissan 'Hoybot'

Nissan asked for an online film that would not only convey their technological expertise and innovative nature, but at the same time feature their long-time brand ambassador, Sir Chris Hoy. To date this tongue-in-cheek film has had over a million hits on YouTube and has even spawned an online graphic novel. The client loved the conspiracy-documentary approach so much they decided to run it in cinemas prior to Star Wars.

© 2016 by Dean Webb.